English: This article explores factors influencing the motivation of educators in terms of gender, age and years of experience. A questionnaire was adapted from Wright’s 51 incentives that motivate educators and administered by students enrolled for a Master’s degree programme in Human Resource Management to 10 randomly selected colleagues. Analysis of the 1 181 questionnaires revealed the following findings. Primarily, male and female educators are motivated by the same factors. However, educators of diverse age groups and years of experience differ in terms of what they experience as motivational. Younger educators need to have their confidence boosted, while older and more experienced educators are motivated by positive relations with peers, recognition, power and authority, professional growth and an explicit role definition.