English: The church cannot escape the influence of the consumer society. The influence of the
consumer society is often viewed as negative although it can have many positive
influences on the building and growth of the church. The consumer society reminds
the church that, although the message of the church cannot change, the style of church
services can. Pastors should make it clear that the gospel message is not a product
for sale; however the gospel message should be directed at the needs of people. This
article outlines the influence of the consumer society on the church. The article also
outlines the similarities and dissimilarities between the church and the consumer society.
It concludes with guidelines on how the church can bring its gospel message
regardless the dominant influences of the consumer society.