To be sustainable, tourism in all economies and especially in developing nations, must be
economically viable. It thus needs to be carefully promoted and strive to meet the needs of
society, while also protecting the environment and cultural heritage upon which it relies, and
in this way, it will continue to deliver benefits without disadvantage to current and future
generations. This research paper attempts to explore the current challenges and prospects
of promoting tourism in developing economies. This paper shows clearly that the present
challenges include inter alia, the following: (a) Government inability to formulate and
implement progressive policies on tourism (b) the current fight against terrorism (c) unequal
distribution of power and influence within the cultural divide (d) structural imbalances in
overall development pattern in developing economies (e) cultural clashes. In terms of
prospects, this paper identified the following-(a) alleviation of poverty (b) employment
opportunity (c) development of collective community income (d) equitable management of
resources between tourists and local people (e) the issue of corporate social responsibility.
Finally, the paper discussed at length some important measures the Government in
developing economies must adopt to promote tourism.