Abstract: Sustainable development suggests that there are restrictions to the obtainability of ecological resources and the planet to engage human activities. Limited South African research exists in the field of sustainable development in adventure tourism SMMEs especially the role of Government in terms of implementation of sustainable development initiatives. A structured questionnaire was administered via email and hard copies. A total of 105 usable responses were received. Government, business associations and certification bodies have unrelated methods for evaluating sustainability issues. The tourism sector is overwhelmed with initiatives and certifications intended at facilitation and adoption of sustainable development practices. This adds to the confusion that entrepreneurs face when it comes to choosing an appropriate tool. There is consensus that entrepreneurs want to develop their sustainability knowledge base. It is recommended that the different institutions or actors in the arena of sustainable development should make information on sustainable development easily available. The SMMEs also indicated that the legislative framework affecting small businesses should be improved. The government, should award rebates to SMMEs for implementing sustainable development initiatives. Alternative funding for implementing sustainable development initiatives should also be established.