Abstract: Sustainability management and especially socio-cultural sustainability of tourism is premised on community awareness, participation and deriving socio-economic benefits from tourism. The purpose of the study was to examine local awareness, attitudes and relations towards tourism operations in Maun and Tshabong, Botswana. A qualitative study informed by in-depth interviews was undertaken in two tourist destinations in Botswana, viz. Maun and Tshabong which are at different stages and scales of tourism development. Based on the study the interviewed community members from both case sites were supportive of further tourism growth and development. Interestingly, in particular, there was support for the promotion of cultural tourism which was seen as ensuring meaningful community participation in tourism development and operations. Other findings suggested that interviewees were also aware of negative impacts associated with tourism such as pollution, demonstration effects and economic leakages. The issue of poaching was of particular local concern as it was perceived against the spirit of community-based tourism.