This article reports on the findings of an empirical study aimed at empowering ten selected educators to mobilise potential yet unused assets within a community, in order to support that community in coping with HIV/AIDS. Despite numerous studies on various aspects of HIV/AIDS, limited research is currently undertaken on intervention strategies, especially within communities facing the challenge. The application of the asset-based approach is explored, against the background of community-based coping. It is argued that asset mobilisation can indeed be regarded as a viable strategy for coping with HIV/AIDS. Findings reveal empowerment of
individuals (the participants), of the school where the study was undertaken, as well as of other community members.