Leisure motorhoming : the case of the Motorhome Club of South Africa22 Jul 2008
This paper introduces caravanning and camping as a leisure activity that consists of a number of sequential experiences. The particular focus is on motorhoming as a form of caravanning / camping. The Motorhome Club of South Africa has a membership base of 670. A self-administered questionnaire surveyed the opinion of the entire membership base on certain aspects relating to the Motorhome Club and motorhoming in general. Two-hundred-and-ninety-nine questionnaires were returned. A Chi-square analysis identified a number of significant differences between specific demographic groups, most notably between age groups, and the number of club rallies attended. Only one significant difference was found between English and Afrikaans respondents - the latter are less inclined to visit historical sites (such as battlefield sites) than English respondents. The MCSA management committee needs to address the needs of two very important market segments, namely those younger than 60 years of age, and those who have not attended any MCSA Club rallies since 2003.