Job motivation, job performance and gender relations in the broadcast sector in Nigeria

22 Jul 2014

Motivation is an embodiment of factors which drive or propel workers to work happily and satisfactorily. Motivation activates and directs behaviour. Motivated workers are much more likely to work harder and happily. Motivation is, therefore, tied to job performance. High job motivation is much more likely to lead to high job performance, which is the target of employers. Establishing the directly proportional relationship between motivation and job performance, Baba Gana and Bababe (2011) explain that lack of motivation could lead to low job performance among workers. Gender seems to play a significant role in employees? job motivation and job performance. Ramilo (2004); Shrum (2007) and Nazrul (2009) are of the view that the gender of employees tends to significantly affect their job motivation and job performance in the workplace. Their argument is that men are more disposed to work harder than women. Similarly, there is the view by Aremu and Adeyoju (2003); Vaskova (2005) and Zhao and Seibert (2006) that gender plays a significant role in job motivation and job performance among employees in some professions, especially in developing countries.