Afterword: The Transmedial and the Communitarian

04 Dec 2017

In a seminal text on embodied meaning, Mark Johnson writes, “To discover how meaning works, we should turn first to gesture, social interaction, ritual, and art, and only later to linguistic communication” (208). His work makes a philosophical and scientific contribution to the flourishing field of embodiment studies, which engage with the material, the sensory, and the corporeal to explore human (and nonhuman) experience. Such approaches provide a corrective to the “linguistic turn” that put philosophies of language in ascendancy for much of the 20th century and presided over the influence of semiotics in film studies and the dominance of the text in theatre. They have also shaped a move from studying media’s role in mediation—how images and discourses are considered to interpose themselves between us and reality—to a focus on mediatization, which describes how media technologies are transforming modes of subjectivity and sociability.